Landing page cold read — comprehension and framing
The four images are one web page, captured top to bottom in order: image 1 is the top of the page, image 4 is the bottom. You have never seen this company or product before, and nothing outside these images tells you anything about it. Look through the page the way you actually would — at your own pace, skimming or stopping wherever you normally would — then answer the questions from your own working life.
REPORT
Single choiceCould you tell what this is?
Multiple choiceWhich lines pulled you in
Single choiceWho this page is for
Range fieldHow believable is it that answers from AI personas are worth acting on? 1 = not at all, 5 = completely
Single choiceWould you click Start free?
Single choiceWhere your attention dropped
Responses
Persona
Segment
Model
What it does, in your own words
Why that line
Your biggest doubt
What would tip you into signing up
Could you tell what this is?
Which lines pulled you in
Who this page is for
How believable is it that answers from AI personas are worth acting on? 1 = not at all, 5 = completely